Yahoo DataX enables partners to seamlessly and securely activate their data and enrich it with Yahoo's robust data assets for more powerful advertising.
Supported syncing
| Type | Description | Supported Sync Modes | API Reference |
|---|---|---|---|
| Audiences | Sync data from any source to Yahoo DataX audiences | Add | Audiences docs |
For more information about sync modes, refer to the sync modes docs.
Using the Yahoo DataX Hightouch integration
To use the Yahoo DataX Hightouch integration, contact your Yahoo representative. Once approved, your Hightouch account will be allowed to use the Yahoo DataX integration.
Taxonomy
Hightouch manages your Yahoo audience structure (also known as taxonomy). Each workspace you connect to the Yahoo DataX destination creates it's own taxonomy that you can eventually see in Yahoo DSP. Yahoo DataX supports Syndicated and Custom audiences based on the type of audiences you want to sync.
Syndicated audiences can be accessed by all advertisers that you have whitelisted in the destination configuration. Custom audience access is granted at the audience level, providing more granular access control for privately listed audiences. Typically Custom audiences are only shared with one advertiser. However, you can share with multiple advertiser MDM IDs.
Learn more about Yahoo DataX's taxonomy here.
Segment Fees
Hightouch manages your Yahoo audience's segment fees. Each audience can have any of the four segment fee types that Yahoo DataX supports:
DisplayVideoConnected TVAudio
CPM values can range between $0 and $50 (both inclusive). If you do not set segment fees, they will by default be 0 in Yahoo DSP.
Note: Yahoo only updates audience fees once per day, at the end of each day. If you have updated audience fees but do not see the change in Yahoo DSP, you may need to wait a day.
Learn more about audience fees here.
Connect to Yahoo DataX
Go to the Destinations overview page and click the Add destination button. Select Yahoo DataX and click Continue. You can then authenticate Hightouch to Yahoo DataX.
Enter the following fields into Hightouch:
- Brand name: This will be the name of your brand's top-level audience folder shown in Yahoo DSP. It will appear under
Hightouch > BRANDED > <Brand name> - (Optional) Your MDM ID for internal access: Enter your company’s own Master Data Management identifier (MDM ID) to grant your team access to view and use all of your
SyndicatedandCustomaudiences within the Yahoo DSP. Contact your Yahoo representative for your MDM ID. - (Optional) Syndicated audience whitelist MDM IDs:
Syndicatedaudiences are accessible to all Yahoo DSP advertisers who have been whitelisted here. To whitelist advertisers and grant them access to yourSyndicatedaudiences, enter their MDM IDs here. Contact your Yahoo representative for valid MDM ID values.
Sync configuration
Once you've set up your Yahoo DataX destination and have a model to pull data from, you can set up your sync configuration to begin syncing data. Go to the Syncs overview page and click the Add sync button to begin. Then, select the relevant model and the Yahoo DataX destination you want to sync to.
Syncing audiences
Sync data from any source to Yahoo DataX audiences.
Record matching
You can match rows from your model to audiences in Yahoo DataX on any column in your model and any field in Yahoo DataX. Ensure the data types of the model column and Yahoo DataX field you select match. Refer to the record matching docs for more information.
Field mapping
Hightouch lets you sync audience fields via field mapping. You can map data from any of your model columns to the default audience fields. Ensure your model's columns have the same data types as the fields you want to sync to.
Yahoo DataX allows the following identifierurnTypes for your audiences. You may select any number of identifier types, and each identifier will be sent in the sync.
Email (sha_256)Phone (sha_256)(referred to asHASHEDIDby Yahoo)ZIP4IDFAGPAVID
Tips and troubleshooting
Rate limit recommendation
It is highly recommended that you stagger your Yahoo DataX audience syncs. Yahoo DataX has a rate limit of 100 req/hour, and to avoid hitting rate limits, please stagger your sync schedules.
Common errors
To date, our customers haven't experienced any errors while using this destination. If you run into any issues, please don't hesitate to . We're here to help.
Live debugger
Hightouch provides complete visibility into the API calls made during each of your sync runs. We recommend reading our article on debugging tips and tricks to learn more.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.