Empower advertisers to grow the bottom line by targeting your first-party audiences with in-app ad experiences across mobile devices.
Overview
Empower advertisers to grow the bottom line by targeting your first-party audiences with in-app ad experiences across mobile devices.
Deliver more relevant ads by combining data from various sources within your data warehouse to target and suppress your first-party audiences with in-app ad experiences across mobile devices. By keeping your custom audiences updated automatically, never show an ad to someone who shouldn't see it.
Supported syncing
| Sync Type | Description | Supported Sync Modes |
|---|---|---|
| Audiences | Create and update custom audiences | All |
For more information about sync modes, refer to the sync modes docs.
Connect to Digital Turbine
This integration requires prior approval from the Digital Turbine team and the Hightouch team before proceeding.
To gain approval, please contact the Hightouch support team and connect us directly with your Digital Turbine rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect.
To connect, input the Advertiser Name provided by your Digital Turbine rep.
Syncing custom audiences
You can input the name of the audience you plan on delivering to Digital Turbine.
User identifiers
To identify which users to add or update in an audience, select model columns and the corresponding Digital Turbine fields. You can match on any of the following user fields:
- MAID
Delete behavior
The only supported sync mode is all mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will be in Digital Turbine's audience.
Tips and troubleshooting
Refresh rate
Digital Turbine has a max refresh rate of daily. You should not have your Digital Turbine syncs running more than daily.
Matched device count
Match rates are not available to preview in the Hightouch platform. Contact your Digital Turbine rep for insights into match rates and audience reach.
Keep in mind that audience counts reflect the number of devices match, not the number of users matched. Also keep in mind that matching occurs at the household level, and that a single household may own multiple devices.
Common errors
If you encounter an error or question not listed below and need assistance, don't hesitate to . We're here to help.
Live debugger
Live debugger view is not support for this integration. Please reach out to us if you see any issues.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.