A Warehouse-Centric Approach to Data Integration

Learn how to use Hightouch and Fivetran to turn your data warehouse into an activation layer that powers incredible customer experiences.

For data teams that are responsible for delivering analytics and actionable data to business teams, there are many factors to consider when choosing an integration approach. Building point-to-point integrations and custom pipelines is expensive, time-consuming, and challenging. As data sources and consumers of that data continue to explode, it’s becoming increasingly obvious that the warehouse should be the organizational center of gravity.

Read our whitepaper to learn:

• The various approaches to data integration (ELT, Reverse ETL, and point-to-point)
• Why data teams shouldn’t build and maintain their own data pipelines
• The ins and outs of a warehouse-centric approach
• How to get started with Fivetran and Hightouch