The best marketers don't stop at retargeting potential customers with blanket campaigns. Instead, they take things a step further and work to personalize each step of the customer journey to maximize the likelihood of conversion.
Behavioral events and intent signals captured along modern customer journeys can be leveraged to define where exactly each user is on their way to a conversion. These definitions are then utilized in audience building to help target the campaigns being run across a number of marketing and advertising platforms like Facebook and Google Ads.
Although doing so may sound relatively straightforward, coordinating the journey or "funnel" based audiences needed to power omnichannel personalization is extremely challenging to automate for modern marketing teams.
This Playbook will show how you can build various funnel-based audiences so you can deliver performance marketing campaigns (ads) unique to each stage in your marketing funnel.
Sync audiences to any marketing destination with Hightouch