What’s New at Hightouch (June 2022)

With both Snowflake Summit and Databricks Summit coming to a wrap, we’re heading into some of the hottest months of the summer. The good news is we’ve been hard at work building out some even hotter features and platform enhancements for you.

New Features:

Over the last month, we’ve been heads down building new features for both data and business teams.

• Traits: Last year we launched Hightouch Audiences, giving you a no-code audience manager. The problem was you still had to ask your data team to write complex SQL queries to calculate fields for your audiences. With traits, you can now calculate user attributes directly in Hightouch to use in parallel with Hightouch audiences to further improve your personalization capabilities across marketing channels – all in a no-code interface. Computations in traits include:

  • Sum ➡️ Sum of price of all purchases a user has made in their lifetime
  • Count ➡️ Count of songs listened to in the past 2 weeks
  • Most Frequent ➡️ Most Frequent category of articles read
  • First ➡️ First page a user visited
  • Last ➡️ Last product a user viewed
  • Custom SQL ➡️ All Product SKUs a user added to cart before abandoning

Traits UI

Traits UI

• Sync Logs: We believe that everyone should work in the tools they love, and for data engineers, that’s the data warehouse. We created Sync Logs to write information on the status of each row of your sync back into your warehouse so you can dig deeper into trends and errors about your Hightouch syncs with the full flexibility of SQL. If you’re interested in learning more, watch this short demo.

Sync Logs

• Partner Connect: Hightouch is now available directly through Snowflake Partner Connect and Databricks Partner Connect. With just a few simple clicks you can start syncing data to any of our 100+ integrations.

Snowflake Partner Connect

New Destinations

We added another ad platform to our tool belt of destinations.

• Amazon Ads: Send custom audiences directly to Amazon Ads to improve your ROAS, identify lookalike audiences, and launch retargeting campaigns. Currently, we support syncing records using cookie IDs, mobile advertising IDs, or external IDs.

Amazon Ads Destination

Destination Enhancements

We’ve also made several enhancements to our existing destinations.

• PGP Encryption for SFTP: When setting up an SFTP destination you can now provide a PGP public key to encrypt all your files in transit.

SFTP PGP Encryption

• Facebook Audience Sharing: It’s even easier for you to launch marketing campaigns because Hightouch now supports audience sharing with other ad accounts on Facebook.

Facebook Audience Sharing

• MongoDB Advanced Mappings: Support for advanced mappings is now available in MongoDB. Leverage column values, static values, variable values, and templates.

MongoDB Advanced Mapping

• Snowflake RSA Authentication: Take advantage of our latest authentication method and connect to Snowflake more securely using an RSA Private Key. You can now use a key file and a passphrase to decrypt that key file.

Snowflake RSA Authentication

Platform Enhancements

This month we were heavily focused on enhancing our platform so we rolled out a ton of improvements.

• Role-based Invites: Specify roles when inviting new users to your workspace.

Role-Based Invites

• Sync-Level Errors: Gain more visibility into sync-level errors so that when syncs totally fail, you have more actionable info to resolve them.

Sync-Level Errors Before

Sync-Level Errors After

• Filtering, Labels, & Custom Views: We’ve added filtering, labels, and custom views to sources, syncs, models, and destinations. You can create labels using key values, build filters using resource-specific information, and save views based on filters that you define.

Filtering, Labels, & Custom Views

• Sample Models: With sample models, it’s even easier to take Hightouch for a spin because you don’t need to bring any data or write any SQL.

Sample Models

• Re-Sync Reasons: If a sync run triggers a full resync the Hightouch UI will now show if:

  • The user manually triggered a full resync
  • The in-warehouse planner added columns
  • The in-warehouse planner detected column type changes
  • The destination detected mapping changes

Re-Sync Reasons

• File Drag/Drop Functionality: For data types/operators that support multiple values, you can now simply drag and drop your desired CSV into Hightouch Audiences and the values in your file will populate the field.

File Drag/Drop Functionality

• Bulk Source Deletion Model: Delete sources in bulk and view the various dependencies between them.

Bulk Source Deletion Model

• New Airflow Operator: We’ve updated our backend API to unlock better tooling around our Airflow Operator. All operators are now synchronous by default, which means they wait for the sync to complete before returning a successful response. You can trigger syncs via IDs or slugs, log sync progress through different statuses as well as % complete, and also log more details on sync completion.

In Case You Missed it…

Here are a couple of great reads from June.

• What is a Modern Data Stack?: the key components in the modern data stack
• Snowflake Summit 2022: The Biggest Feature Announcements: everything you missed at Snowflake Summit 2022
• How to Do Lead & Account Scoring in Hubspot: a guide to lead and account scoring in Hubspot
• How to Do Lead & Account Scoring in Salesforce: a guide to lead and account scoring in Salesforce
• The Marketer’s Guide to Facebook CAPI: a best-in-class integration strategy to leveraging Facebook’s Conversion API to optimize ROI
• Why You Should Learn dbt: an intro to the hottest data transformation tool on the block